Project Overview
The goal of the More to Parkinson’s multi-faceted disease education campaign, is to raise awareness among caregivers, patients and their care providers about a common, yet under-recognized aspect of Parkinson’s disease – Parkinson’s-related hallucinations and delusions.
By sharing their experiences caring for Ryan’s father, James “Jim” Reynolds, who passed away nearly a decade ago, Ryan and his mother Tammy, aim to raise awareness, educate and drive conversation between people with Parkinson’s disease, their families and their doctors about how best to talk about and treat these non-motor symptoms.
Impact
So far the campaign launch has received 41 pieces of coverage including syndications from top-tier national news, entertainment, lifestyle and trade outlets, resulting in 410.5MM impressions.
A few examples:
- PEOPLE.com: Ryan Reynolds Opens Up About His Late Father’s Hallucinations from Parkinson’s: ‘Wish I Knew Then’ (Exclusive)
- USA Today: Ryan Reynolds on his ‘complicated’ relationship with his dad, how it’s changed him
- Extra TV (UVM: 545,027): Ryan Reynolds Recalls His Late Father’s Parkinson’s Induced Hallucinations
Amy excels in every aspect of her role, from identification and negotiation to celebrity liaison. Her extensive knowledge and experience in the pharmaceutical industry truly distinguish her from other talent agencies. She is uniquely qualified to ask the right questions and prepare spokespeople for the intricate nuances often associated with discussing complex medical conditions and treatments. Throughout every campaign, Amy consistently demonstrates her strategic prowess, making her an indispensable asset at every turn.”
Alyssa Cosentino
Coyne PR
