When it comes to healthcare campaigns, not just any celebrity will do. The right spokesperson can spark awareness, earn trust, and move audiences to action—but only when they genuinely align with your brand’s mission and message.
At The Amy Doner Group, we’ve spent over 30 years helping healthcare companies identify and secure the perfect match. From Oscar winners to emerging voices, we’ve worked across the spectrum of celebrity visibility to drive measurable campaign impact.
Here’s what you need to know before booking a celebrity for your next initiative.
Think Bigger—And Smarter
A celebrity doesn’t need to be A-list to make an impact. In fact, some of the most powerful campaigns we’ve led have featured personalities with niche audiences and strong personal connections to the cause.
We help you think beyond marquee names to identify talent across categories—including actors, musicians, athletes, reality stars, news anchors, influencers, and even experts behind the scenes. The key? Authenticity and strategic fit.
Celebrity Identification: It Starts With the Right Questions
Finding the right match takes more than a quick search. It’s a process—and one we specialize in. When we begin talent sourcing, we dive into both Hollywood and healthcare to find names that fit your audience, budget, and message.
Here are just a few of the questions we explore with you from the start:
Here are just a few of the questions we explore with you from the start:
- What’s the core message or goal of your campaign?
- Who is your target demographic?
- Is this part of a one-time initiative or a long-term platform?
- Do you already have someone in mind?
- Are you open to non-traditional personalities (e.g., caregivers, patient advocates, medical influencers)?
Once we narrow the field, we dig even deeper:
- Does the celebrity have a known interest in or connection to the cause?
- Have they been interviewed on the topic before?
- Do they actively engage with audiences online or through advocacy work?
- Are they involved in other promotional or pharmaceutical efforts that may conflict—or complement—your message?
We don’t just search, we strategically match. And we keep you looped in every step of the way.
From Discovery to Delivery: What We Handle
Once you’ve selected a spokesperson, our job is far from over. We manage:
- Contract negotiations
- Talent coordination and availability
- Fee structures and travel arrangements
- Compliance with pharmaceutical and industry guidelines
- Creative consultation to ensure messaging stays on point for both the brand and the celebrity
Whether it’s a national commercial, a targeted social media rollout, or a live media appearance, we manage all the moving parts so your campaign lands exactly as intended.
The Bottom Line
Booking a celebrity for a healthcare campaign is about much more than visibility. It’s about credibility, alignment, and audience connection. That’s why our approach is hands-on, strategic, and hyper-responsive—every step of the way.