Overview
MLB player Alex Rodriguez (A-Rod) teamed up with the Cover Your Bases campaign to talk about his journey with gum disease and share what he’s learned about prevention and treatment. The campaign included educational content about gum disease and encouraged people to talk to their dentist about comprehensive treatment options.
The goal of the campaign was to get the word out about the connection between gum disease, heart health and diabetes. By using his extensive platform, he was able to share that while it’s not the most exciting or trendy subject, it’s extremely important. Arod’s desire to share his story was also fueled by the fact that the Latino community and people of color are disproportionately affected by gum disease.”
Impact
The Cover Your Bases campaign garnered outstanding awareness and media coverage, including:
Amy has been my trusted talent acquisition partner for nearly 20 years. Whenever I’m considering a celebrity spokesperson or need creative brainstorming, she’s my first call. Her team excels at uncovering standout talent—often those who’ve flown under the radar—and matching them perfectly with campaign goals.What truly sets Amy apart is her support from the beginning to the end of a celebrity engagement. From identification, negotiating, contract development and finalization to guiding every step of the process—even offering support throughout the entirety of the contract. Her expertise is unmatched, and her collaborative spirit makes working with her a genuine pleasure.
Bob Josefsberg
Deerfield Group
