Multi-talented recording artist and actor Nick Jonas used his experience as a type 1 diabetes patient to pair with Dexcom – a leader in continuous glucose monitoring for patients with diabetes – on a communications campaign to raise awareness of the benefits of continued glucose monitoring. Nick Jonas shared his personal story and views on living with diabetes with confidence and determination, while encouraging others to take control of the disease. Nick’s story helped inspire those who struggle with this disease on a daily basis through a surround-sound marketing communications effort that included national, local and trade media outreach, a social media platform and a testimonial video.
The campaign received 300,000 social media posts, likes and retweets on fan favorites Facebook, Instagram and Twitter.
Emboldened by her experience with IBS, Cybill Shepherd joined with the nonprofit National Women's Health Resource Center and the makers of Zelnorm - Novartis Pharmaceuticals. She became a spokeswoman for the Amazing Women Campaign, aimed at raising awareness about IBS with constipation.
For years LeAnn Rimes suffered from a severe case of eczema. Now, with the condition under control the Grammy award winning performer is spreading the word to other sufferers and is the leading spokesperson for the Treat Eczema Now public education initiative sponsored by Novartis Pharmaceuticals.
Neve Campbell, inspired by family members with epilepsy is now campaigning to stamp out stigmas attached to epileptics. In order to draw attention to the disease that affects an estimated 2.5 million adults and children in the United States Ms Campbell and her cousin Coleen are promoting what they call a 'Bill Of Rights for people who have epilepsy'.
