Project Overview
The goal of the More to Parkinson’s multi-faceted disease education campaign, is to raise awareness among caregivers, patients and their care providers about a common, yet under-recognized aspect of Parkinson’s disease – Parkinson’s-related hallucinations and delusions.
By sharing their experiences caring for Ryan’s father, James “Jim” Reynolds, who passed away nearly a decade ago, Ryan and his mother Tammy, aim to raise awareness, educate and drive conversation between people with Parkinson’s disease, their families and their doctors about how best to talk about and treat these non-motor symptoms.
Impact
So far the campaign launch has received 41 pieces of coverage including syndications from top-tier national news, entertainment, lifestyle and trade outlets, resulting in 410.5MM impressions.
A few examples:
- PEOPLE.com: Ryan Reynolds Opens Up About His Late Father’s Hallucinations from Parkinson’s: ‘Wish I Knew Then’ (Exclusive)
- USA Today: Ryan Reynolds on his ‘complicated’ relationship with his dad, how it’s changed him
- Extra TV (UVM: 545,027): Ryan Reynolds Recalls His Late Father’s Parkinson’s Induced Hallucinations
I’ve had the pleasure of working with Amy Doner in connection with multiple financially significant celebrity spokesperson campaigns on behalf of a variety of medical conditions, disease states and supplements, and I can confirm that her pharmaceutical industry knowledge, communication skills, negotiation acumen and overall work ethic are among the very best in the field of talent brokerage and procurement."
Strand Conover
Partner, WME
