The Amy Doner Group is a celebrity and talent procurement firm that connects popular personalities from film, television, sports and music with clients in the pharmaceutical and consumer wellness industries. Amy and her team identify and secure celebrity spokespeople with a personal connection or passion for specific healthcare initiatives. The impact a celebrity partner brings to a campaign is a game-changer.
We believe in the power of authentic storytelling to communicate often complex healthcare messages. We’re obsessed with pushing the boundaries of what’s possible in the healthcare space.
With over 30 years of experience, Amy has successfully paired celebrities with health awareness campaigns, providing strategic counsel throughout the process—to ensure all the moving parts are working seamlessly. Amy works in lockstep with her clients and is hyper-responsive 24/7.
Amy’s bespoke approach leverages long-term partnerships that strengthen brands by creating emotional ties to audiences.

Empowering Impact, One Partnership at a Time
Our Approach
At The Amy Doner Group, we carefully select and align celebrities whose values and experiences resonate with the causes they support. We ensure that every campaign we orchestrate is not only effective but also deeply purposeful.
Our track record speaks for itself. We have successfully driven high-profile awareness and branded campaigns that have led to meaningful change. From groundbreaking social media campaigns, poignant PSAs, or an live events, we are 100% committed to making every moment count.
Selecting the right celebrity isn’t solely about name recognition—it’s about alignment. We identify celebrities who have a personal connection to your healthcare initiative, ensuring their involvement is genuine, compelling, and credible. Whether it’s a patient advocate, a caregiver, or a wellness-focused personality, we match talent based on brand fit, audience demographics and campaign objectives.
Every recommendation is supported by extensive research and analytics to maximize campaign success. We evaluate:
- Audience demographics & reach – Ensuring the celebrity’s following aligns with your target audience
- Media presence & public perception – Assessing how they engage with media, interviews and social platforms
- Engagement metrics – Analyzing social interactions, campaign history and audience influence
- Brand credibility – Conducting a thorough reputation analysis to ensure the celebrity is aligned with your brand values
From initial outreach to campaign launch, we handle every aspect of negotiation, logistics, and activation. Our team oversees:
- Contract negotiations – Structuring agreements for maximum exposure and flexibility
- Creative development – Ensuring messaging aligns with both the celebrity’s voice and your brand
- Talent coordination – Managing schedules, media appearances and social media activations
- Regulatory compliance – Navigating FDA and industry guidelines
Celebrity partnerships move fast, and so do we. As an extension of your team, we provide:
- Real-time insights & adaptability – Quick pivots when media cycles or campaign needs shift
- On-demand strategy support – Immediate access to celebrity availability, PR opportunities and market trends
- Crisis management expertise – Proactive solutions for any unexpected challenges
The most successful celebrity partnerships go beyond one campaign. We help clients facilitate relationships that lead to:
- Ongoing ambassador programs – Multi-year partnerships that increase brand visibility over time
- Scalable content opportunities – Extending engagement across paid, owned and earned media
- Sustained audience impact – Keeping healthcare conversations mediable beyond a single campaign launch
Client Testimonials
Proven Partnerships. Trusted Results.
Amy has been a highly valued and trusted partner for decades, helping identify the right celebrity, optimizing the engagement strategy and helping manage range of relationships needed to ensure everything goes smoothly from start to finish. She is so knowledgeable and well-respected in the industry, with long-standing close relationships with talent agents and others in the sphere of influence around the full spectrum of celebrities. Bottom line—she always delivers, is a pleasure to work with and I feel honored to have partnered with her on really meaningful disease education campaigns featuring incredible celebrities.Christie Anbar, Ruder Finn
Amy is a well-respected business partner who elevates the teams she works with to meet their necessary goals and objectives. Most importantly, she is a tremendous advocate for patient awareness with diseases that are often misunderstood and under-diagnosed.Thomas Stern, Vice President & General Manager, Ora Pharma
I've had the pleasure of partnering with Amy and her team for numerous celebrity engagements, and their expertise is unmatched. The Amy Doner Group goes beyond simply connecting clients with high-profile figures; they become a trusted extension of your team, ensuring seamless execution at every stage. Amy’s dedication and meticulous attention to detail make all the difference. I couldn’t imagine undertaking a celebrity initiative without her exceptional support and insight.Michael Moye, President and General Manager, Idorsia Pharmaceuticals
Amy Doner is a skilled matchmaker in the world of talent deals. Her expertise in the pharmaceutical industry was apparent to me from the early stages of our work together. Amy brought my client into a fantastic and mutually beneficial pharma endorsement relationship. Amy is prompt, professional, knowledgeable and lots of fun to work with. Amy is the executive you can wrestle on deal terms and then thoroughly enjoy shoot time together. Her attention to detail and ensuring an organic fit amongst brands is part of what makes her so successful in a fickle business. Amy is a real connector, and I can't wait for our next pharma deal together.Sue Dorf, Senior Sports Agent & Marketing Consultant
I’ve had the pleasure of working with Amy Doner in connection with multiple financially significant celebrity spokesperson campaigns on behalf of a variety of medical conditions, disease states and supplements, and I can confirm that her pharmaceutical industry knowledge, communication skills, negotiation acumen and overall work ethic are among the very best in the field of talent brokerage and procurement.Strand Conover, Partner, WME
Amy excels in every aspect of her role, from identification and negotiation to celebrity liaison. Her extensive knowledge and experience in the pharmaceutical industry truly distinguish her from other talent agencies. She is uniquely qualified to ask the right questions and prepare spokespeople for the intricate nuances often associated with discussing complex medical conditions and treatments. Throughout every campaign, Amy consistently demonstrates her strategic prowess, making her an indispensable asset at every turn.Alyssa Cosentino, Coyne PR
There is no one better to partner with on a celebrity campaign than Amy Doner. She is the absolute expert on all thing’s celebrity! From helping to find the perfect celebrity to engage with, to negotiating the deal – there is no one smarter, faster and more professional than Amy. She makes what can be a very intense, stressful experience fun. Amy literally doesn’t miss a beat. Her process is seamless and her ability to ensure that both her clients and the celebrity are well informed and protected are bar none. Amy is the only person I’d work with to secure a celebrity for campaign related projects. Robin Cronin, FINN Partners
Amy has been my trusted talent acquisition partner for nearly 20 years. Whenever I’m considering a celebrity spokesperson or need creative brainstorming, she’s my first call. Her team excels at uncovering standout talent—often those who’ve flown under the radar—and matching them perfectly with campaign goals. What truly sets Amy apart is her support from the beginning to the end of a celebrity engagement. From identification, negotiating, contract development and finalization to guiding every step of the process—even offering support throughout the entirety of the contract. Her expertise is unmatched, and her collaborative spirit makes working with her a genuine pleasure.Bob Josefsberg, Deerfield Group
Meet Amy Doner
Founder & President, The Amy Doner Group
For three decades, Amy Doner has been the go-to expert in celebrity-driven healthcare campaigns. With a superior network and a deep understanding of Hollywood and healthcare, she has helped top pharmaceutical brands, biotechs and wellness brands leverage celebrity influence to generate public awareness.
Amy is in the know first—celebrity agents reach out to her with opportunities in real-time. Her relationships in the entertainment industry, combined with her unmatched know how in the world of celebrity partnerships, make her an indispensable partner to agencies and brands seeking high-impact collaborations.

Why Work With Us?
Your Trusted Partner for Strategic Celebrity Collaborations
Proven Success
We have been cultivating celebrity partnerships for healthcare and wellness brands for three decades.
Hyper-Responsive & Agile
We are always accessible and we integrate seamlessly as an extension of your team.
Industry Trust
We are trusted and relied upon by clients including leading pharmaceutical and consumer health companies.
No Upfront Research Fees
We deliver results before you invest.
“I’ve had the pleasure of partnering with Amy and her team for numerous celebrity engagements, and their expertise is unmatched. The Amy Doner Group goes beyond simply connecting clients with high-profile figures; they become a trusted extension of your team, ensuring seamless execution at every stage. Amy’s dedication and meticulous attention to detail make all the difference. I couldn’t imagine undertaking a celebrity initiative without her exceptional support and insight.”
— Michael Moye, VP Marketing and Commercial Operations, Idorsia Pharmaceuticals



Let’s Bring Your Campaign to Life Together
The right celebrity partnership can transform awareness, engagement and impact. Whether you're launching a health initiative, building brand trust, or driving awareness, we’ll help you identify the perfect celebrity match!



