The Amy Doner Group is a celebrity and talent procurement firm that connects popular personalities from film, television, sports and music with clients in the pharmaceutical and consumer wellness industries. Amy and her team identify and secure celebrity spokespeople with a personal connection or passion for specific healthcare initiatives. The impact a celebrity partner brings to a campaign is a game-changer.
We believe in the power of authentic storytelling to communicate often complex healthcare messages. We’re obsessed with pushing the boundaries of what’s possible in the healthcare space.
With over 30 years of experience, Amy has successfully paired celebrities with health awareness campaigns, providing strategic counsel throughout the process—to ensure all the moving parts are working seamlessly. Amy works in lockstep with her clients and is hyper-responsive 24/7.
Amy’s bespoke approach leverages long-term partnerships that strengthen brands by creating emotional ties to audiences.
Empowering Impact, One Partnership at a Time
Our Approach
At The Amy Doner Group, we carefully select and align celebrities whose values and experiences resonate with the causes they support. We ensure that every campaign we orchestrate is not only effective but also deeply purposeful.
Our track record speaks for itself. We have successfully driven high-profile awareness and branded campaigns that have led to meaningful change. From groundbreaking social media campaigns, poignant PSAs, or an live events, we are 100% committed to making every moment count.
Selecting the right celebrity isn’t solely about name recognition—it’s about alignment. We identify celebrities who have a personal connection to your healthcare initiative, ensuring their involvement is genuine, compelling, and credible. Whether it’s a patient advocate, a caregiver, or a wellness-focused personality, we match talent based on brand fit, audience demographics and campaign objectives.
Every recommendation is supported by extensive research and analytics to maximize campaign success. We evaluate:
- Audience demographics & reach – Ensuring the celebrity’s following aligns with your target audience
- Media presence & public perception – Assessing how they engage with media, interviews and social platforms
- Engagement metrics – Analyzing social interactions, campaign history and audience influence
- Brand credibility – Conducting a thorough reputation analysis to ensure the celebrity is aligned with your brand values
From initial outreach to campaign launch, we handle every aspect of negotiation, logistics, and activation. Our team oversees:
- Contract negotiations – Structuring agreements for maximum exposure and flexibility
- Creative development – Ensuring messaging aligns with both the celebrity’s voice and your brand
- Talent coordination – Managing schedules, media appearances and social media activations
- Regulatory compliance – Navigating FDA and industry guidelines
Celebrity partnerships move fast, and so do we. As an extension of your team, we provide:
- Real-time insights & adaptability – Quick pivots when media cycles or campaign needs shift
- On-demand strategy support – Immediate access to celebrity availability, PR opportunities and market trends
- Crisis management expertise – Proactive solutions for any unexpected challenges
The most successful celebrity partnerships go beyond one campaign. We help clients facilitate relationships that lead to:
- Ongoing ambassador programs – Multi-year partnerships that increase brand visibility over time
- Scalable content opportunities – Extending engagement across paid, owned and earned media
- Sustained audience impact – Keeping healthcare conversations mediable beyond a single campaign launch
Client Testimonials
Proven Partnerships. Trusted Results.
Meet Amy Doner
Founder & President, The Amy Doner Group
For three decades, Amy Doner has been the go-to expert in celebrity-driven healthcare campaigns. With a superior network and a deep understanding of Hollywood and healthcare, she has helped top pharmaceutical brands, biotechs and wellness brands leverage celebrity influence to generate public awareness.
Amy is in the know first—celebrity agents reach out to her with opportunities in real-time. Her relationships in the entertainment industry, combined with her unmatched know how in the world of celebrity partnerships, make her an indispensable partner to agencies and brands seeking high-impact collaborations.
Why Work With Us?
Your Trusted Partner for Strategic Celebrity Collaborations
Proven Success
We have been cultivating celebrity partnerships for healthcare and wellness brands for three decades.
Hyper-Responsive & Agile
We are always accessible and we integrate seamlessly as an extension of your team.
Industry Trust
We are trusted and relied upon by clients including leading pharmaceutical and consumer health companies.
No Upfront Research Fees
We deliver results before you invest.
“I’ve had the pleasure of partnering with Amy and her team for numerous celebrity engagements, and their expertise is unmatched. The Amy Doner Group goes beyond simply connecting clients with high-profile figures; they become a trusted extension of your team, ensuring seamless execution at every stage. Amy’s dedication and meticulous attention to detail make all the difference. I couldn’t imagine undertaking a celebrity initiative without her exceptional support and insight.”
— Michael Moye, VP Marketing and Commercial Operations, Idorsia Pharmaceuticals
Let’s Bring Your Campaign to Life Together
The right celebrity partnership can transform awareness, engagement and impact. Whether you're launching a health initiative, building brand trust, or driving awareness, we’ll help you identify the perfect celebrity match!
