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Connecting Hollywood + Healthcare

Case Studies

With an extensive knowledge of both healthcare and entertainment PR our creative team offers an
unparalleled level of expertise.

Case Study One: Diabetes Awareness Campaign with Nick Jonas

nick jonas

Multi-talented recording artist and actor Nick Jonas used his experience as a type 1 diabetes patient to pair with Dexcom – a leader in continuous glucose monitoring for patients with diabetes – on a communications campaign to raise awareness of the benefits of continued glucose monitoring. Nick Jonas shared his personal story and views on living with diabetes with confidence and determination, while encouraging others to take control of the disease. Nick’s story helped inspire those who struggle with this disease on a daily basis through a surround-sound marketing communications effort that included national, local and trade media outreach, a social media platform and a testimonial video.

NATIONAL MEDIA:

  • ABC News Radio
  • Access Hollywood
  • Billboard.com
  • E! News
  • EW.com
  • Extra
  • Huffington Post Live
  • People.com
  • The View

DIABETES TARGET MEDIA:

  • Diabetes Daily
  • Diabetes Mine
  • Diabetes Self Management
  • Diatribe
  • Tu Diabetes

SOCIAL MEDIA:

The campaign received 300,000 social media posts, likes and retweets on fan favorites Facebook, Instagram and Twitter.

SUCCESS METRICS:

  • More than 300 stories were generated across a range of national, local and diabetes-specific media outlets.
  • The campaign received 300,000 social media posts, likes and retweets on fan favorites Facebook, Instagram and Twitter.
  • To reinforce how impactful Nick’s message is to the diabetes community, his testimonial video received over 25,000 video views.

Case Study Two: Irritable Bowel Syndrome (IBS) Campaign with Cybill Shepherd

cybill shepherd

Emboldened by her experience with IBS, Cybill Shepherd joined with the nonprofit National Women's Health Resource Center and the makers of Zelnorm - Novartis Pharmaceuticals. She became a spokeswoman for the Amazing Women Campaign, aimed at raising awareness about IBS with constipation.

BROADCAST AND PRINT:

  • Tony Danza Show
  • CBS News
  • The Boston Globe
  • The Chicago Sun-Times

FM RADIO MORNING DRIVE:

  • Los Angeles
  • Reader's Digest
  • Atlanta
  • Dallas
  • Boston
  • Philadelphia
  • Chicago
  • Miami
  • Detroit
  • Houston
  • Palm Springs

PROGRAM IMPACT:

  • ABC Radio
  • Access Hollywood
  • Boston Globe
  • Access Hollywood
  • Chicago Sun Times
  • Detroit Free Press
  • Digestive Health
  • Lifetime Radio
  • Miami Herald
  • MSN
  • National Enquirer
  • Tony Danza Show

SUCCESS METRICS:

  • National media was responsive to difficult subject matter for mainstream appearances.
  • Cybill Shepherd became the face for the average sufferer and the media responded with messages that continue to rid the stigma of IBS.
  • Media continues to pro-actively seek Cybill as true spokesperson for IBS. Brand awareness was present in 90% of overall media.

Case Study Three: Treat Eczema Now Campaign with Leann-Rimes

leann rimes

For years LeAnn Rimes suffered from a severe case of eczema. Now, with the condition under control the Grammy award winning performer is spreading the word to other sufferers and is the leading spokesperson for the Treat Eczema Now public education initiative sponsored by Novartis Pharmaceuticals.

PRINT &
NEWS MEDIA:

  • New York Post
  • Parade Magazine
  • The Globe
  • Parenting
  • Marilyn Beck/Liz Smith
  • Country Weekly

EXTENSIVE
LOCAL MEDIA:

  • Grand Rapids Press
  • Star Telegram
  • Newsday
  • Telegraph
  • WNBC

FM RADIO
MORNING DRIVE:

  • Los Angeles
  • Atlanta
  • Dallas
  • Boston
  • Philadelphia
  • Chicago
  • Miami
  • Detroit
  • Houston
  • Palm Springs

NATIONAL TV & RADIO:

  • CBS Early Show
  • The View
  • The Tony Danza Show
  • The Jane Pauley Show
  • Life and Style
  • Your Total Health
  • The Sean Hannity Show
  • The Joey Reynolds Show
  • The Mitch Albom Show
  • The Joan Hamburg Show
  • The Jordan Rich Show

SUCCESS METRICS:

  • Treat Eczema Now website is now synonymous with campaign and associated with eczema awareness.
  • Sustained media over four month post-campaign period has resulted in further national press awareness and allowed for potential expansion of campaign into following 12-24 month period.
  • Campaign achieved penetration in broadest consumer market with targeted media hitting 18-49 demo.

Case Study Four: Epilepsy Awareness Campaign with Neve Campbell & Coleen Campbell

neve campbell

Neve Campbell, inspired by family members with epilepsy is now campaigning to stamp out stigmas attached to epileptics. In order to draw attention to the disease that affects an estimated 2.5 million adults and children in the United States Ms Campbell and her cousin Coleen are promoting what they call a 'Bill Of Rights for people who have epilepsy'.

GLOSSY MAGAZINE COVERAGE:

  • Self Magazine
  • People Magazine
  • Health Magazine
  • For Me Magazine

NATIONAL PRINT MEDIA:

  • Associated Press (AP)
  • Reader's Digest
  • TV Guide
  • Marilyn Beck/Liz Smith

MAJOR BROADCAST MEDIA:

  • The View
  • Fox and Friends
  • Donny Deutsch
  • Entertainment Tonight

SUCCESS METRICS:

  • Campaign achieved penetration in broadest consumer market with targeted media hitting 18-49 demo.
  • Bill of Rights became branded with campaign and associated with epilepsy awareness.
  • Sustained media over four month post-campaign period has resulted in further national press awareness and allowed for potential expansion of campaign into following 12-24 month period.

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AMY DONER GROUP
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Phone: 973.618.9850
Fax: 973.618.9851